First, the stock price. I almost hate to put this up but we all need to see it. (I may have been burned by Apple a few times...)
So we see that over the past almost year. Apple is down 30% while Amazon is up 23%. Next here is the PE (Trailing 12 months) ratio of Apple and Amazon. I used percentage change because if I didn't show it as a percentage you literally couldn't see the chart.
Amazon's PE ratio has gone up 1,740 % over the last 12 months. Here's is the regular PE ratio, not shown as a percentage.
Apple's PE ratio is 9.5 while Amazon's is, well really, really high.
Enjoy! Also I am long Amazon right now. It's not an investment, but it is a trade.